Berlin in September. The world of technology takes center stage once again.
The 2026 IFA Berlin, one of the world’s most influential consumer electronics and home appliance trade shows, will take place from September 4–8, 2026, at Messe Berlin. Every year, IFA brings together leading brands, buyers, retailers, distributors, and media from around the world. Under the theme “Innovation For All”, this year’s IFA will spotlight cutting-edge technologies across artificial intelligence, smart home solutions, sustainable technology, and more, bringing the global technology community together once again.
And this time, hoco. will make its appearance with a brand-new look.
Founded in 2009, HOCO Technology has grown through 17 years of development, with its business now reaching more than 150 countries and regions worldwide. With a strategic focus on multi-brand, multi-category, and intelligent technology, HOCO Technology has built a portfolio of globally recognized 3C digital accessory brands, including hoco., BOROFONE, and hoco. Service. With distinctive creativity and meticulous craftsmanship, HOCO Technology continues to create stylish, high-quality digital products designed for modern consumers.
This time, it’s not simply product upgrades. It’s about changes. It’s about evolving with the times and embracing the future technology.
Change takes the courage to break away from the familiar.
Change takes the determination to continuously reinvent ourselves.
Change means bringing every detail closer to the needs of our users.
At Hall 4² – 117, you will discover more than an expanded range of new products. You will experience the comprehensive evolution of hoco. — from product philosophy and design language to user experience.
Dates: September 4–8, 2026
Venue: Messe Berlin, Berlin, Germany
Booth: Hall 4² – 117
